Media Studies

Curriculum vision

Intent

Curriculum vision / Intent: Media Studies at Douay Martyrs aims to bring students a diverse, multicultural and global understanding of different types of Media and what influences it. Students who study Media will develop critical thinking, analytical skills and a wider cultural capital knowledge of a range of contextual issues from politics, economics to historical context of newspapers, the film industry, radio, television, video gaming and the rise of New Media. By the end of their study, students will have a wide understanding of different audiences, how media manipulates and influences its audiences and a theoretical understanding of how and why this is the case.

	Autumn Term	Spring Term	Summer Term
Year 9	Introduction to Media Language Students spend this term becoming acquainted with the world of media and learning how media products deliver messages to their audience through the use of media language. Students dive into the world of superhero franchises and even create their own media products.	The Lego Movie – Marketing Students embark on their first case study and explore how The Lego Movie became a global brand which inspired audiences both young and old. Students will examine how brands work together to produce high quality products and how these products are then marketed to target audiences	The Lego Movie continued and Music Videos Students will continue to study the Lego Movie franchise and discover how video games are used as a marketing tool to increase the popularity of other media products. Students will then move on to studying two contemporary music videos considering how they present the artist and how different social groups are shown in the clip.
Year 10	Magazines and Newspapers To begin Year 10, students will explore the print industry focusing on nice music publication MOJO. They will then begin their in-depth study of British newspapers, comparing modern day front pages with key events from the 1960s to track how coverage of news events has changed.	Newspapers continued and NEA Planning While continuing their deep dive into newspapers, students will be introduced to their NEA brief and begin their research and planning which will be documented on a blog. They will research similar style products and conduct market research before pitching their idea to their teacher.	BBC Radio 1 and NEA Completion Students will discover how BBC Radio 1’s Live Lounge appeals to younger audiences while completing the final drafts of their NEAs.
Year 11	Television For their second in-depth topic, students will learn about the television industry and discover how TV channels have adapted to survive in the technological age. Students will look at two episodes of famous TV shows (both contemporary and historical) and compare how broadcasting has changed over the years.	Revision Students will revise and consolidate their knowledge while honing their exam skills to be fully prepared and confident for their final exams.
Year 12	Introduction to Media Newspapers and Online News Newspapers (Set texts) NEA Introduction Demonstrate knowledge and understanding of: AO1 ~ the theoretical framework of media. ~ contexts of media and their influence on media products and processes. AO2 Apply knowledge and understanding of the theoretical framework of media to: ~ analyse media products, including in relation to their contexts and through the use of academic theories ~ evaluate academic ideas and arguments ~ make judgements and draw conclusions Media Industries Media Audiences Media Language Media Representation Media Contexts, Media Language, Representation, Institutions, Audiences Social, Cultural, Economic, Political and Historical contexts Academic ideas and Arguments (theorists)	The Big Issue NEA Planning and Pitch Demonstrate knowledge and understanding of: AO1 ~ the theoretical framework of media. ~ contexts of media and their influence on media products and processes. AO2 Apply knowledge and understanding of the theoretical framework of media to: ~ analyse media products, including in relation to their contexts and through the use of academic theories ~ evaluate academic ideas and arguments ~ make judgements and draw conclusions AO3 Create cross-media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning. Magazine terminology. Social, Cultural and Political contexts. Media language representation	Music Videos and Advertising Revision of Paper 1 Demonstrate knowledge and understanding of: AO1 ~ the theoretical framework of media. ~ contexts of media and their influence on media products and processes. AO2 Apply knowledge and understanding of the theoretical framework of media to: ~ analyse media products, including in relation to their contexts and through the use of academic theories ~ evaluate academic ideas and arguments ~ make judgements and draw conclusions Media language. Representation. Social and cultural context.
Year 13	The Jungle Book (1967 and 2016) Minecraft and The Radio One Breakfast Show Media Industries Media Contexts	Long Form TV Drama (The Killing and House of Cards) Revision Media Industries Media Audiences Media Contexts	Revision Media Industries Media Audiences Media Language Media Representation Media Contexts

Autumn Term

Spring Term

Summer Term

Year 9

Introduction to Media Language

Students spend this term becoming acquainted with the world of media and learning how media products deliver messages to their audience through the use of media language. Students dive into the world of superhero franchises and even create their own media products.

The Lego Movie – Marketing

Students embark on their first case study and explore how The Lego Movie became a global brand which inspired audiences both young and old. Students will examine how brands work together to produce high quality products and how these products are then marketed to target audiences

The Lego Movie continued and Music Videos

Students will continue to study the Lego Movie franchise and discover how video games are used as a marketing tool to increase the popularity of other media products. Students will then move on to studying two contemporary music videos considering how they present the artist and how different social groups are shown in the clip.

Year 10

Magazines and Newspapers

To begin Year 10, students will explore the print industry focusing on nice music publication MOJO. They will then begin their in-depth study of British newspapers, comparing modern day front pages with key events from the 1960s to track how coverage of news events has changed.

Newspapers continued and NEA Planning

While continuing their deep dive into newspapers, students will be introduced to their NEA brief and begin their research and planning which will be documented on a blog. They will research similar style products and conduct market research before pitching their idea to their teacher.

BBC Radio 1 and NEA Completion

Students will discover how BBC Radio 1’s Live Lounge appeals to younger audiences while completing the final drafts of their NEAs.

Year 11

Television

For their second in-depth topic, students will learn about the television industry and discover how TV channels have adapted to survive in the technological age. Students will look at two episodes of famous TV shows (both contemporary and historical) and compare how broadcasting has changed over the years.

Revision

Students will revise and consolidate their knowledge while honing their exam skills to be fully prepared and confident for their final exams.

Year 12

Introduction to Media

Newspapers and Online News Newspapers (Set texts)

NEA Introduction

Demonstrate knowledge and understanding of:

AO1

~ the theoretical framework of media.

~ contexts of media and their influence on media products and processes.

AO2

Apply knowledge and understanding of the theoretical framework of media to:

~ analyse media products, including in relation to their contexts and through the use of academic theories

~ evaluate academic ideas and arguments

~ make judgements and draw conclusions

Media Industries

Media Audiences

Media Language

Media Representation

Media Contexts, Media Language, Representation, Institutions, Audiences

Social, Cultural, Economic, Political and Historical contexts

Academic ideas and Arguments (theorists)

The Big Issue

NEA Planning and Pitch

Demonstrate knowledge and understanding of:

AO1

~ the theoretical framework of media.

~ contexts of media and their influence on media products and processes.

AO2

Apply knowledge and understanding of the theoretical framework of media to:

~ analyse media products, including in relation to their contexts and through the use of academic theories

~ evaluate academic ideas and arguments

~ make judgements and draw conclusions

AO3

Create cross-media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning.

Magazine terminology.

Social, Cultural and Political contexts.

Media language representation

Music Videos and Advertising

Revision of Paper 1

Demonstrate knowledge and understanding of:

AO1

~ the theoretical framework of media.

~ contexts of media and their influence on media products and processes.

AO2

Apply knowledge and understanding of the theoretical framework of media to:

~ analyse media products, including in relation to their contexts and through the use of academic theories

~ evaluate academic ideas and arguments

~ make judgements and draw conclusions

Media language.

Representation.

Social and cultural context.

Year

The Jungle Book (1967 and 2016)

Minecraft and The Radio One Breakfast Show

Media Industries

Media Contexts

Long Form TV Drama (The Killing and House of Cards)

Revision

Media Industries

Media Audiences

Media Contexts

Revision

Media Industries

Media Audiences

Media Language

Media Representation

Media Contexts

Impact

The Curriculum will prepare students for further study at A-level or for entering the world of work. The course develops group work, presentation skills, ICT and new media skills, creative and critical thinking and independent working skills. The subject will enhance the knowledge of students in other subjects such as English, Art, History, Sociology, Phycology, Politics, ICT and Graphic design giving our students the options and the confidence to further their learning and development post GCSE. The A-Level Media Studies qualification is a highly-regarded and successful certification where students can put their learning into further use and learn more about the intricate web of media industries and the audiences they address.