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Media Studies

 

Curriculum vision

Intent

Curriculum vision / Intent: Media Studies at Douay Martyrs aims to bring students a diverse, multicultural and global understanding of different types of Media and what influences it. Students who study Media will develop critical thinking, analytical skills and a wider cultural capital knowledge of a range of contextual issues from politics, economics to historical context of newspapers, the film industry, radio, television, video gaming and the rise of New Media. By the end of their study, students will have a wide understanding of different audiences, how media manipulates and influences its audiences and a theoretical understanding of how and why this is the case. 

  Autumn Term Spring Term Summer Term
Year 9

Introduction to Media Language 

Students spend this term becoming acquainted with the world of media and learning how media products deliver messages to their audience through the use of media language. Students dive into the world of superhero franchises and even create their own media products. 

The Lego Movie – Marketing 

Students embark on their first case study and explore how The Lego Movie became a global brand which inspired audiences both young and old. Students will examine how brands work together to produce high quality products and how these products are then marketed to target audiences

The Lego Movie continued and Music Videos 

Students will continue to study the Lego Movie franchise and discover how video games are used as a marketing tool to increase the popularity of other media products. Students will then move on to studying two contemporary music videos considering how they present the artist and how different social groups are shown in the clip. 

Year 10 

Magazines and Newspapers 

To begin Year 10, students will explore the print industry focusing on nice music publication MOJO. They will then begin their in-depth study of British newspapers, comparing modern day front pages with key events from the 1960s to track how coverage of news events has changed. 

Newspapers continued and NEA Planning 

While continuing their deep dive into newspapers, students will be introduced to their NEA brief and begin their research and planning which will be documented on a blog. They will research similar style products and conduct market research before pitching their idea to their teacher. 

BBC Radio 1 and NEA Completion 

Students will discover how BBC Radio 1’s Live Lounge appeals to younger audiences while completing the final drafts of their NEAs.  

Year 11 

Television 

For their second in-depth topic, students will learn about the television industry and discover how TV channels have adapted to survive in the technological age. Students will look at two episodes of famous TV shows (both contemporary and historical) and compare how broadcasting has changed over the years.

Revision 

Students will revise and consolidate their knowledge while honing their exam skills to be fully prepared and confident for their final exams. 

 

Year 12

Introduction to Media 

Newspapers and Online News Newspapers (Set texts) 

NEA Introduction   

Demonstrate knowledge and understanding of:  

AO1  

~ the theoretical framework of media. 

~ contexts of media and their influence on media products and processes. 

AO2 

Apply knowledge and understanding of the theoretical framework of media to: 

~ analyse media products, including in relation to their contexts and through the use of academic theories  

~ evaluate academic ideas and arguments 

~ make judgements and draw conclusions 

 

Media Industries 

Media Audiences 

Media Language 

Media Representation 

Media Contexts, Media Language, Representation, Institutions, Audiences  

Social, Cultural, Economic, Political and Historical contexts  

Academic ideas and Arguments (theorists) 

The Big Issue 

NEA Planning and Pitch 

 

Demonstrate knowledge and understanding of:  

AO1  

~ the theoretical framework of media. 

~ contexts of media and their influence on media products and processes. 

AO2 

Apply knowledge and understanding of the theoretical framework of media to: 

~ analyse media products, including in relation to their contexts and through the use of academic theories  

~ evaluate academic ideas and arguments 

~ make judgements and draw conclusions 

AO3 

Create cross-media products for an intended audience, by applying knowledge and understanding of the theoretical framework of media to communicate meaning. 

 

Magazine terminology. 

Social, Cultural and Political contexts. 

Media language representation 

Music Videos and Advertising 

Revision of Paper 1 

 

Demonstrate knowledge and understanding of:  

AO1  

~ the theoretical framework of media. 

~ contexts of media and their influence on media products and processes. 

AO2 

Apply knowledge and understanding of the theoretical framework of media to: 

~ analyse media products, including in relation to their contexts and through the use of academic theories  

~ evaluate academic ideas and arguments 

~ make judgements and draw conclusions 

 

Media language. 

Representation. 

Social and cultural context.

Year 

13

The Jungle Book (1967 and 2016) 

Minecraft and The Radio One Breakfast Show 

 

Media Industries 

Media Contexts 

Long Form TV Drama (The Killing and House of Cards) 

Revision 

 

Media Industries 

Media Audiences 

Media Contexts 

Revision 

 

Media Industries 

Media Audiences 

Media Language 

Media Representation 

Media Contexts  

Impact

The Curriculum will prepare students for further study at A-level or for entering the world of work. The course develops group work, presentation skills, ICT and new media skills, creative and critical thinking and independent working skills. The subject will enhance the knowledge of students in other subjects such as English, Art, History, Sociology, Phycology, Politics, ICT and Graphic design giving our students the options and the confidence to further their learning and development post GCSE. The A-Level Media Studies qualification is a highly-regarded and successful certification where students can put their learning into further use and learn more about the intricate web of media industries and the audiences they address.